Fabulous Freddy's this summer has begun to use Shell's new Ecobox Oil Delivery system.

Back in 1965, a winemaker in Australia had a novel idea. He decided that wine in a bottle was wasteful in many ways and thus came forward with the invention of boxed wine. While some applauded his innovative thinking, wine purists thought that the invention was all kinds of evil. 45 years later, Shell Lubricants has decided to reuse his idea in a totally different way by offering boxed motor oil. Shell describes its new packaging as, "an innovative product called Ecobox, an alternative to traditional plastic packaging for motor oil."

Using the Ecobox plastic liner results in 89 percent less plastic landfill waste than the equivalent 24 quart plastic bottles, and the Ecobox carton is fully recyclable. The Ecobox pump system provides motor oil delivery that helps improve many operational tasks associated with dispensing oil using individual quarts.

"We are excited to be doing something fabulous to help reduce plastic in Nevada's Land fills," says Freddy Smith.

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